Terra Firma

Here is the brand and identity for a terrarium and succulent shop in Central London. As a small London-based business, I wanted it to sit comfortably amongst other niche shops with it’s considered brand identity and chic look-and-feel.
Audience: London-based working professionals
Disciplines: Brand Identity / Print / Digital / Environmental
Software: Adobe Photoshop / Adobe Illustrator / Adobe InDesign
Colours: #026c38 / #792573
Calluna / Avenir

In the beginning, I started with a more scientific lense. The business was called ‘Micro Home’, originally, and the scientific nature of tinkering with a tiny little garden began to come through in the earlier iterations of the logo. It was an interesting route to explore but after digging back into the brief, I found that the brand needed a more considered approach. Micro Home was still relevant but the target audience weren’t focused on tinkering with the terrariums, they just wanted a little bit of nature that they could bring with them anywhere.

After some more development, I crafted a more considered version of the original logo. The simpler the better in this case. The name is derived from the latin for ‘Solid Earth’ and the logomark references the strong geometric shapes terrariums are normally housed in. After further exploration of shapes, I finally settled on the uncommon 7-sided septagon adding to the uniqueness of the brand.

The idea for the visual identity played on the portability of terrariums and succulents. Especially with the products that Terra Firma creates, each terrarium is unique and has been developed to represent a different part of the natural world. From the Mojave to the Hebrides, there is always something to fit your taste and style. The visual identity also continues to reference the strong geometry of the logo and how Terra Firma is a business you can rely on. The same way the plants in the terrarium can rely on their glass container to keep them safe.

Social media was one of Terra Firma’s main ways of engaging with their target audience. Eye-catching graphics and posts about lifestyle allow their brand to grow exponentially amongst their target audience.

Stock lists are an important medium for the business. Mailed both physically and digitally, the lists provide a rundown of the main terrariums in stock.The stock cards are minimal and considered, housed within a green border, relating, once again, to the logo.

Much like the logo, the shop tags have a refined visual approach. This border continues to make an appearance, strengthening the overall visual identity.

Forest, Artem Lupanchuk https://www.pexels.com/photo/forest-866876/
Beach In Sunset, James Wheeler https://www.pexels.com/photo/shore-during-sunset-3936144/
Poppy Field, Kristina Paukshtite https://www.pexels.com/photo/blue-white-and-red-poppy-flower-field-712876/
Lighthouse, Miro Alt https://www.pexels.com/photo/light-house-near-rock-formation-body-of-water-176382/
Cabin, Pixabay https://www.pexels.com/photo/alps-barn-clouds-country-358532/
Road, Ricardo Esquivel https://www.pexels.com/photo/empty-road-2986515/